About H2K Partners

H2K is a specialized consulting firm located in Sarasota, FL. We help our customers modernize their businesses across digital acceleration, sales organization modernization, and 365 customer journey experience and architecture.

Location

H2K Partners is located in Sarasota, FL. We have a beautiful new office in downtown Sarasota which we are currently building out to include a small gym, a state-of-the-art AV room for podcasting, video streaming, and more. We are a creative business, as are our customers. Therefore, we are seeking a highly qualified candidate who will be physically present in the office 5 days a week. Our CRO just relocated to Sarasota from NYC, and our goal is to build our team in the local area.

The Role

The primary objective of the Marketing Manager is to support H2K Partners’ marketing efforts and provide client support as needed. 60% of your time will be spent working on H2K and 40% providing client support as needed. As we grow the organization, this mix between customer-facing and H2K-facing interaction will shift more towards H2K. This role will also be responsible for helping grow the marketing department. You will manage our marketing specialist role and hire to fill new roles as we grow.

As part of a small, agile team that works with multiple clients at a time, the Marketing Manager will gain tremendous experience across several different areas of the business, using various tools and platforms. They will be working on a variety of projects at the same time; organization, the ability to multitask, and time management are all key to success in this role.

Who You Are

You are a consummate professional with an entrepreneurial mindset who brings new ideas and value to the business and is eager to have a direct impact on our growth.

You are agile, enjoy working in a small business environment, and are able to adjust to change as the business requires.

You value integrity and honesty and live by your word. You take ownership of your mistakes and learn from them. You are highly collaborative and transparent and take the lead on projects without being asked.

You enjoy working in a self-directed environment with a high level of autonomy to enhance and improve business processes, go-to-market efforts, and other business areas.

Responsibilities

Client-facing

  • Be the primary point of contact and project manager in areas of event management, audience, and sales marketing
  • Build marketing project plans and identify resources required
  • Create email campaigns, social media posts, and other marketing to drive audience acquisition and retention
  • Manage registration systems, virtual event platforms, and Zoom webinars when needed
  • Track and report against agreed-upon marketing metrics and KPIs
  • Develop business development sequences that map to overarching marketing plans

H2K-facing

  • Create comprehensive marketing plans to hit quarterly KPIs
  • Ideate and create content for H2K’s social channels (LinkedIn, Twitter, Facebook, and Instagram) and blog
  • Monitor and report on the performance of social and blog content
  • Create graphics/imagery for H2K social media channels, website, blog, and pitch decks
  • Own direction of the H2K website, using best practices for SEO
  • Oversee activities to help strengthen H2K’s social media presence
  • Drive all marketing efforts, including social media strategy, website design, and service line promotion
  • Oversee sponsorship and speaking engagements in industry-related events in NA and EU
  • Create marketing plans for H2K activations, events, and product launches
  • Develop and manage H2K training documents and pacing lists
  • Manage outsourced vendors, including designers, copy editors
  • Manage hiring and onboarding for marketing-related roles
  • Manage marketing coordinators/interns

Technology Competencies

The Marketing Manager will execute their responsibilities using various tools and platforms. The candidate must be proficient with all of the tools listed below in order to execute successfully:

  • Hubspot Certification across Marketing, Sales, and CMS hubs
  • G-Suite includes an emphasis on building reports using Google Sheets and presentations using Google Slides
  • Google Analytics Certification
  • Canva
  • Hootsuite

Required Background

  • Bachelor’s Degree
  • 4+ years experience in digital marketing, event marketing, project management

Required Skills

  • Highly organized
  • Strong attention to detail
  • Excellent communication skills
  • Self-motivated with the ability to work independently and as part of a team
  • Strong time management, organizational, and decision-making skills
  • Energy and enthusiasm
  • Willingness to learn from colleagues
  • Adaptable
  • Marketing
  • Project management
  • Intimate understanding of traditional and emerging marketing channels
  • Ability to think creatively and innovatively
  • Budget-management skills and proficiency
  • Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.

Benefits

In addition to a competitive base salary, H2K offers performance-based incentives, 401K including company matching, and reimbursement for health insurance premiums via ICHRA. In addition, we offer 13-14 company paid holidays each year, 20 PTO days, and 5 paid sick days.